Top 5 Fashion Games in South Africa: Q1 2023 Performance

In the first quarter of 2023, fashion games continued to captivate South African audiences across both iOS and Android platforms. Here’s a closer look at the performance of the top 5 fashion games, based on data from Sensor Tower.

DIY Paper Doll by CrazyLabs LTD saw impressive growth in weekly downloads, starting at 6.1K in mid-February and peaking at 22.1K by the end of the month. Weekly active users also showed a consistent increase, reaching over 33K by the end of March.

Makeover salon: Makeup ASMR from TAGO Studio experienced fluctuating weekly downloads, beginning the quarter with 15.5K and dipping to 1.2K by mid-March, before slightly recovering to 3.5K at the end of the month. Despite these fluctuations, the app maintained a modest weekly revenue, averaging around $5. Weekly active users followed a similar trend, starting strong at 12.6K and ending the quarter at approximately 6.7K.

Makeover & Makeup ASMR, another offering from TAGO Studio, had a varied download pattern with an initial high of 26.6K in early January, eventually stabilizing around 4.3K by the end of March. Weekly active users for this app remained relatively steady, peaking at 33.7K in early January and concluding the quarter at 28.6K. Revenue for this app was minimal, with weekly earnings generally under $10.

Fashion Battle - Dress up game by Apps Mobile Games displayed a notable increase in weekly downloads, starting at 7.9K in late December and reaching 12.6K by the end of March. The game’s weekly revenue fluctuated, peaking at $59 in mid-March. Weekly active users showed a positive trend, growing from 25K in late December to almost 39.1K by the end of March.

Project Makeover by Magic Tavern, Inc. maintained a steady performance in South Africa. Weekly downloads ranged from 9.6K at the start of the quarter to 5.2K by the end of March. The app consistently generated significant weekly revenue, peaking at $8.5K in mid-March. Weekly active users remained robust, averaging around 45K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.